by Theresa Christine Johnson on 02/26/2016 | 4 Minute Read
Emojis aren’t just for your text messages anymore. Pepsi has announced their “Say it with Pepsi” campaign, which is set to launch in 100 markets around the world this summer and will feature a number of emojis on bottles and cans. PepsiCo Design has developed hundreds of PepsiMoji designs, both for global markets and more local ones.
The PepsiMoji first appeared last summer in Canada, and Russia, Thailand, and Pakistan have seen some of the emoji cans as well. The U.S. can expect to see the expressive faces pop up this summer on their favorite Pepsi products, including regular Pepsi, MAX, and diet/light.
Incorporating pop culture onto their cans makes quite a statement, and emojis embody the idea that a picture is worth a thousand words. PepsiMoji allows consumers to latch onto something fun and familiar and experience it in an interesting, new way through the Pepsi brand. The bright, bold colors suit the brand perfectly, and the expressive images now allow buyers to “say it with Pepsi.”
“PepsiCo created a unique take on celebrating emojis. The designs incorporate the essence of Pepsi — the brand’s iconic globe shape and the colors of blue, red and white — for a universal language that is proprietary to the brand. With a full library of distinctive PepsiMoji designs, Pepsi encourages consumers to spark unexpected conversations around the world.”
Designed by: PepsiCo Design
Country: United States
The GRO Agency