by Theresa Christine Johnson on 02/25/2016 | 3 Minute Read
If you can’t afford a quick little getaway to the tropics right now, then maybe you can settle for one of these natural fruit and vegetable beverages. Blend is a premium fruit and vegetable drink, and Siegenthaler & Co wanted to set them apart from the other all-natural juices available. Instead of directly communicating the ingredients on the packaging, instead they decided to set the scene and take buyers to their own private island.
The gradients on each label are simply enchanting, and they evoke the feelings of being at the beach, watching the sunset, and drinking a fresh juice without making it literal on the bottle. Blend’s ingredients list includes images of the fruits and vegetables that go into each juice, as well as having them listed on the front in a modern sans serif font. The bottle shape is sleek and appears easy to hold, and a wide mouth at the top is perfect for fresh-squeezed juices that contain pulp.
Designed by Siegenthaler & Co