DEADLINE ALERT - EXTENDED UNITL FRIDAY

FIBRA

by Elizabeth Freeman on 02/23/2016 | 3 Minute Read

Editorial photograph

A modern animal food brand creates a line of food with convenience in mind. Designed by "MIND", kibble is packaged into colorful sacks adorn with the bust of each farm animal for easy identification. A project two years in the making, the logo helps translate the brand's relation with nature, particularly the field. The stylized "F" references the foliage all in an organic and expansive movement representing FIBRA's constant evolution.

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Head Designer: Leandro Urban

Branding & Design: Leandro Urban

Rendering & Modeling: Estúdio Abruzzo

Animals Illustrations: Victor Goularte

Designed by MIND

Client: Cooperativa Bom Jesus

Country: Brazil

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