Little Balena is one of those projects that embodies “good” in every sense. Not only is the product made with love and care, but the packaging is designed with the environment in mind and for every purchase there is a tree planted in a national forest. Designed by makebardo, there was a need to express all of this as well as keep the packaging natural and lovely in a simple way.
“We worked with the concept of: ‘Whales Loves Trees.’ We united these two worlds through a morphological similarity. This coincidence allowed us to open the game and think about the possibility that they are ‘one.’ Instant recognition of both is achieved in a few seconds and depends on the line drawn on the horizon if we talk about one or the other. This idea is effective and simple to recognise.”
“Above all we wanted to reinforce the main idea proposed by the client with a connection of the Whale with the Tree. This is the main core and soul of the product. We can see that above the horizon line (sky area) we have the same shape in both representations. It is what we initially call: ‘one,’ joining these two universes through a morphological similarity. We emphasised the shape to reaffirm the idea of what we are describing in terms of visual union. The colour is a part of the light spectrum, and has vibrational energy. This energy affects humans differently, depending on the wavelength (colour) producing sensations of which we are normally unaware.”
