If you haven’t heard of Super Jay, then add it to your list of craft beers to try. For their latest brew, a French farmhouse ale called a Saison, PWW created the design by using a bit of the background of the beer itself.
“PWW is a strategic design firm based in London and Seattle, and Super Jay is our very own craft beer made from the bottom up. During the process, we have an ethos that means the brand identity comes first and the flavour comes second. This is what differentiates Super Jay from other craft beers on the market, as PWW have designed a characteristic logo and identity, and now we’re experimenting with different flavours and recipes to find a beer to match.”
“Our first batch was a classic American pale ale, a popular, modern style beer with a poignant and hoppy flavour. The packaging design was a combination of typography and soft graphic design, with a capital ‘J’ merging into an illustrated Jaybird and beer glass.”
