Concepts We Wish Were Real

by Elizabeth Freeman on 02/12/2016 | 12 Minute Read

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What better way to celebrate the end of the week than with our concepts we wish were real.



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I tend to be all-inclusive with my love of dessert and all things sweet, especially chocolate. Dark chocolate, milk chocolate, chocolate with interesting flavors like orange or lavender—it’s all delicious. If you feel the same, then you’ll love this line of chocolates called ARTUR. A concept from Batke Bendegúz, ARTUR gives buyers easy-to-comprehend visuals to navigate the different varieties and help them choose the right bar for them.

ARTUR has an experimental chocolate packaging which allows the customer to determine the percentage of used ingredients on a visual interface. The customer can customize the size of each field on the diagram, which controls the amount of specific ingredients.” The name comes from the Hungarian animated cartoon title Tales of Pompom, in which there is a bird named Artur who loves every kind of chocolate.”

Using the blocks of color in different orientations not only helps to distinguish each bar of chocolate but also allows ARTUR to show the ingredients used in an innovative way. While most ingredients are listed on the back, small and out of sight, here they are right on the front of the label. ARTUR also uses colors that aren’t usually associated with chocolate bars. Instead of browns, whites, or gold foil, a pastel palette makes up the packaging. The slightly faded hues are delicate and lovely, and the sharp lines and corners they form make a pleasing mix of pretty and edgy.

Designed by Batke Bendegúz

Country: Hungary



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Making good tea goes beyond just dunking a bag of dried leaves into boiling water, and for many, preparing and drinking tea is a therapeutic process and almost a ritual. For tea lovers, something like the Enso Tea Set is perfect. A concept from Alyssa Koumaras, this all-in-one kit methodically lays out all the tools needed to brew a delicious cup of tea.

“This packaging project is inspired by the traditional Buddhist practices of making tea. I used natural materials like chipboard and muslin to reflect the lifestyle of the Buddhist tea makers. The goal of this project was to create a box set that reflects the meticulous and methodical stages of preparing tea. Marketed as a calming set for relaxation, I chose the name Enso after the Zen Buddhist brush stroke technique that symbolizes letting the body create and the mind to express freedom.”

Aiming to soothe the consumer and be a way for them to achieve relaxation, Enso Tea Set looks gentle and bright. The outside of the box features long, flowing lines, just like brushstrokes that express tranquility, and the beautiful teal colors inside are warm and friendly. Inside, cutouts help to designate where each item goes, from the matcha whisk to small tea cups. Although this is something that regular tea drinkers will appreciate, Koumaras also makes it easy for those just learning about the world of tea to join in. Instructions for steeping tea and making matcha appear on the back of packaging or even under lids. This keeps it out of the way for someone who already knows what they’re doing but welcomes newer tea drinkers and gives them the tools to brew the best tea possible.

Designed by Alyssa Koumaras

Country: United States



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It might not be on the market right now, but in a couple of decades, who knows? Maybe you, too, will be paying for bottled air. Emma Sprouster’s concept for Atmos mirrors the business of bottled water, a resource that many have in their own homes but still insist on buying bottles of. A project of satire, Atmos takes a serious approach to try and help us see the insanity of buying these practically free resources from companies who are packaging it simply for profit.

“The marketing surrounding the bottled water industry is described as ‘one of the most successful campaigns the world has ever swallowed.’ Australians alone drank 115 Olympic-sized swimming pools of bottled water last year, and this year it is predicted that sales of bottled water will surpass sales of all other bottled beverages combined for the first time.

Why do we consider it acceptable to charge for something that flows freely from a tap? If this practice is so widespread, what’s the next thing we’re going to buy only because of how it’s sold to us? Atmos is a presently critical, prospectively speculative project, designed to corner the market for the booming bottled air industry, two decades from now. Modelled on the language and methodology surrounding the current bottled water industry and combined with marketing methods drawn from A.H. Maslow’s Theory of Human Motivation, Atmos is a satirical take on this advertising hysteria, where everything from the packaging to the product itself is exaggerated, but the language is taken directly from current materials. It’ll blow you away.”

The idea is of course, ridiculous, but it does require us to take pause and see how this actually reflects some of the business practices we see today. Atmos makes the bottled air seem better than just regular air, through modern, bright packaging. The beakers imply that this is related to science, and that Atmos doesn’t just look better for you, but it is actually proven to be better. Holographic details help to display the clear bottles in a more intriguing way, and also give us a better grasp on this futuristic business.

Designed by Emma Sprouster

Country: Australia



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A lot of the liquor bottles we’re used to seeing on a regular basis are rectangular or cylindrical, so when something different gets thrown into the mix it’s immediately eye-catching. Nick Weolk has developed this concept for a new whiskey in a striking cube bottle with a chip out of one corner.

“Default Cube is a bottle and label design concept. It features a striking cube bottle design with a bit of added geometry. The design began as a domain name search. The purchase of the domain fell through, but I had already designed a modified version of the Raleway font to use in the name. So, I decided to make use of the design. Sticking with the cube name and angular font I sketched a rough version of the bottle. I modeled and shaded and rendered the bottle in Blender.”

Default Cube completely ignores the notion that whiskey is an old-timey gentleman’s drink. Instead, Default Cube Whiskey is geometric and modern. Weolk’s font is thin and contemporary as well, making it stand out on the shelf even more for new age whiskey drinkers who want something they’ve never seen or tried before. Because of its shape, Default Cube doesn’t loom as a tall, thin bottle—it’s stout and could just as easily rest in a liquor cabinet or out for guests to see. A cube appears less like a bottle sitting out on a table and more like an interesting centerpiece. The black label brings a bit of mystery into the design, and the gold cap and text add a touch of class and indicate the whiskey’s high quality. 

Designed by Nick Weolk

Country: United States



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You’re stranded on a desert island. What three items would you take with you? Maybe sunscreen, maybe a good book, but definitely some matches—and MATCH ONE would be the perfect matches to bring. MATCH ONE, a concept from Luka Mitrovic, is a set of matches made from a single piece of wood. Break off just one as you need one, or a few more if you want a bigger flame. And in the case of an emergency, light them all together to use it as a light signal.

Desert island scenarios aside, MATCH ONE is a clever reinvention of an item that most people own and camp with. By having all the matches attached to each other, it means no more matchboxes that accidentally pop open, spilling matches everywhere. MATCH ONE comes with a sleeve that not only protects the matches but also acts as the strike strip, with coarse dots lining every side. When packed away, this doesn’t look like your typical box of matches. Instead, this is something you can pack away for camping and easily find or feel good about leaving out on your kitchen counter by the stove.

Designed by Luka Mitrovic

Country: United States



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Wouldn’t it be nice to trade clunky, heavy silverware for something like this sleek aluminum set? Andrea Pontideveloped the design of the flatware as well as the packaging, aiming to create something that not only looks beautiful but makes the act of eating more pleasurable. 

“Dune is an aluminum flatware set inspired by the concept of food design meant as experimental cuisine and molecular gastronomy: a culinary research lab that seeks to explore the technical, artistic and social aspects of cooking. In this multi-sensory conception of food every single component is essential: from cooking spaces and utensils to tableware and packaging. In Dune the experimental aspect of food design appears both in the structure of the set and in the materials. The traditional flatware collection has evolved into a more modern ‘personal flatware set’ with a contemporary look and feel. The aluminum makes this flatware ultra-light and much sleeker than steel or titanium flatware, while the anodized finishing makes it extremely durable and easy-to-clean.”

Dune falls in line with the trend of eliminating clutter for the consumer and making the overall look clean, crisp, and to-the-point. It is, quite simply, light and beautifully-crafted flatware packaged in a way that creates a real experience for the buyer. Instead of buying a set of silverware that comes stacked on top of each other, Dune flatware is packaged separately. This makes each set feel a little more special and individual, as if you’re not just buying a set of silverware, but you’re buying your set. For those who treat the act of sitting down for a meal as a special occasion, Dune makes it all the more enjoyable.

“The name Dune echoes the shape of the flatware: in each piece the straight handle leads to a curvy transition that resembles a sand dune. The Dune package is freestanding and can be used to easily and elegantly store the flatware set or it can be used as a rack to display the flatware set and show the connection between food and design.”


Designed by Andrea Ponti

Country: China

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