Mayday London has designed a new brand identity and packaging designs for Daymer Bay – a range of naturally flavored iced teas. Mayday were tasked to create a unique voice that would give the drinks strong standout and clear differentiation. The new packs capture the vitality of Daymer Bay with fruity, bright, beach inspired illustrations that shout refreshment, and a handcrafted logotype that suggests a laid back, easy surfer style. They are designed to appeal to consumers who care about what they eat and drink, but don’t take life too seriously.
Mayday’s Roger Akroyd says: ‘The ‘English beach vibe’ look and feel hints at the joy of the outdoor lifestyle and the pleasure of healthy refreshment to support the brand message of NO added sugar, NO preservatives or additives.’
