by Theresa Christine Johnson on 02/03/2016 | 3 Minute Read
“When the unlikeliest of couples, land and sea,put wrath and rage aside to meld as one,the floodgates swing open for creativity to flow.Sand becomes awash with the saltiest waters,while currents and tides champion the same cause,beckoning new tastes to envelope the senses.”
Is your Bloody Mary ready for this vodka? Born to serve the Bloody Mary (seriously—it even says so on the label), Seaworthy Vodka is intended to bring unique and spirited flavors to your favorite companion to brunch. Designed by Squad Ink, Seaworthy looks like it could have been plucked right off of a large wooden ship and brought to Australia for the masses.
“We constantly find ourselves dreaming up product ideas that bridge the gap between design and product development. Seaworthy Vodka is one of those ideas that we’re proud has made it off the pages in our scrapbook and into production! Inspired by the Australian seaside and the glorious Bloody Mary cocktail – Seaworthy’s unique taste profile is navigated by the native Australian botanicals of Saltbush (recalling sea-like flavours), Dorrigo Pepperleaf, Lemon Myrtle and Coriander seed.”
“Seaworthy explores the relationship between land and sea: Two powerful forces coming together to represent the creation of something intriguing and exciting through the complex profile of earthy spice and salty, sweet sea flavour notes. We captured the energy and drama of land and sea colliding through a striking illustration applied to a full circumference bottle label that draws in consumers from all angles.”
Seaworthy avoids cliched ocean, pirate, and sea creature references to bring us something beautifully intriguing and completely one-of-a-kind. Designed to look somewhat worn, the vodka gives buyers the chance to do a little discovering and exploration. A bag made of rope and a brown box make them feel like this is something pulled from the hull of a ship, creating a fun and memorable experience. The label’s design, with three large sections of crumbling, cracking colors, is a beautiful representation of ocean waves when looking down at the sea. It almost gives the product a sense of motion.
“To mimic the scars of erosion from sea spray, we used a gunmetal silver foil throughout the labels, which we weathered and distressed. The bottle is housed in an understated craft box which sits inside a cotton net bag – channeling a sense of mystery akin to that of a long lost package that has been swept ashore.”
Designed by: Squad Ink