by Theresa Christine Johnson on 02/03/2016 | 4 Minute Read
Roll it, wrap it, plate it—and it’s all made to order. Bringing the Middle East to Australia, Fahita Mahrouseeh uses only the freshest ingredients to make mouthwatering salads, wraps, sandwiches, and more. Mexico-based agency Sabbath developed the branding and packaging, making healthy lunch and dinner options accessible and desirable to busy people looking for something new yet reliable.
“Fahita Mahrouseeh is a fusion of Mexican and Mediterranean flavours direct from the Middle East restaurant based on Bankstown, New South Wales, Australia. Their dedicated team starts early every morning, chopping fresh vegetables for their delicious salads, mashing ripe avocados and making the tasty fahita sauce.”
“Creating wholesome, tasty fresh food, without taking any short cuts. For that reason, their meal is only made when you order it. The recipes are all original, unique and crafted by his experienced chef who comes from a family with over 100 years of culinary experience – the Mahrousseh family.”
Fahita Marouseeh takes all the hard work of sourcing and creating savory meals and makes it easy for anyone to enjoy. Their approach is easy, fun, and puts an emphasis on the absolutely divine images of prepared meals. Even their slogan, “Roll it / Wrap it / Plate it” elicits a simple and straightforward attitude. Vibrant colors and a mix of patterns make the brand modern, targeting those in their 20s and 30s who want healthy food.
“Our resolution is a combination of textures representing the diversity of that cultures. Mixing vibrant and neutral colors to communicate a bold, innovative and fun brand with a powerful soul and humanism.”
Designed by Sabbath
Dieline Media & PRINT Magazine