Godiva's New Chocolate Box includes a sharable packaging aspect

by Jessica Deseo on 12/09/2016 | 1 Minute Read

Editorial photograph

Godiva's new special holiday edition chocolate box has a unique and shareable aspect. Designed by McCann New York,  each box continues to provide endless chocolate as you finish each section. The packaging idea reminds you of Matryoshka dolls, opening each surprise, smaller in size. 

Perfect for the holiday season this gift truly embodies Godiva's gift giving idea, shareable four times with this clever packaging structure. 

Via: Design Taxi

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