Grab Your Spoon for Betterwith Farm-Fresh Ice Cream Packaging

by Theresa Christine Johnson on 12/13/2016 | 4 Minute Read

If you didn’t think that ice cream could get any better, think again. Betterwith Ice Cream is called “100% honest ice cream” because it’s not filled with mystery ingredients but instead local, farm-fresh ones. Vancouver agency 123w (One Twenty Three West) developed the branding and packaging for Betterwith, giving it a fresh, clean appearance that matches the pure ingredients inside.

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“Our Betterwith client is a passionate entrepreneur who wanted to create a better ice cream—one that is literally made from ‘100% Honest Ingredients’ (6 flavours, all made with farm-fresh traceable cream, and local and single-sourced ingredients). She needed our help to create a visual identity that could illustrate the high-quality nature of the product, appeal to customers as an affordable luxury item and stand out among the clutter of the frozen food aisle (sold at grocery stores such as Whole Foods).”

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“So, we created a brand inspired by the idea that indulgences should never be compromised. The packaging is a luxurious, signature-teal colour, partnered with bold and honest ingredient images, and capped with a gold-trimmed lid. The logo—an uppercase B filled with an upright spoon—sends a simple message: dig in, this is an indulgence you can feel good about.”

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Before consumers dig in, they can see an image of the fresh ingredient at the bottom of the pint. Against teal, the colors of these images are vibrant and refreshing, speaking to the quality of the ingredients. The gold-toned lid adds an element of luxury, and the lack of extraneous images and text further emphasizes this. Betterwith Ice Cream is a way for adults to indulge in their favorite icy treat without feeling immensely guilty about it.

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Designed by: 123w (One Twenty Three West)

Client: Lori Joyce (Betterwith Brands)

Creative Director: Jeff Harrison, Rob Sweetman, Bryan Collins

Designer / Art Director: Kim Ridgewell

Copywriter: Danielle Haythorne

Producer: Paula Gill

Account Services: Scot Keith, Christina Tan, Helena McMurdo, Matt McGarva

Photographers: Clinton Hussey, Gabe Hall

Printers: Hemlock Printing, StanPac

Country: Canada

City: Vancouver, British Columbia

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