Concept: Althea High Quality Organic Herbs Brand Identity and Packaging

Althea is a new company in Greece that sells high quality organic dried herbs, ideal for perfecting flavorful meals. Sofia Papadopoulou developed this concept for their brand identity and packaging, making it a beautiful addition to any kitchen.

The brand name is written in a calligraphy-style, handwritten font that emphasizes the care that goes into harvesting the herbs. Finely drawn illustrations feel like they’ve taken right out of a botanist’s notebook, making the connection to the well-tended, organic garden. Black and gray tones play well with the light, faded greens of the herbs. Small details, like a glossy image of the herbs on top of the tins or a string tied around the neck of a bottle, bring the whole brand together.

Designed by: Sofia Papadopoulou

Art Direction, Design: Sofia Papadopoulou

Creative Direction: Magda Papadopoulou

Country: Greece