Lost at Sea Onboard Wines
by Theresa Christine Johnson on 12/14/2016 | 2 Minute Read
I think it’s fair to say that a luxury yacht ride is not complete without an amazing bottle of wine to drink. For these special wines, WhatCameNext_ designed the packaging to appeal to those enjoying a nice, sophisticated boat ride. Using nautical references as cues for the range of prices, each one looks unique and refined.
“Brand creation for a luxury corporate entertaining yacht company that encompassed identity and naming through to entire tiered wine portfolio sold exclusively onboard boats. The range features nautical references throughout allowing engaging offers across different price points. The initial range created three levels, including a Cabinmasters Selection delivering wine varietals selected from a variety of Australian estates.”
All of the Lost at Sea bottles are sleek and black, instantly giving them an air of class. Icons on the front of the label indicate which pricing tier the wine is in, and each family gives off a distinct feel. For example, some of the bottles feature a circle (almost like a window on the side of the boat) and a serene image of an ocean, sea, or lake. It incorporates nature into the packaging and feels peaceful, encouraging consumers to indulge in a glass of wine and relax while cruising the waters. The brand name is written in a subtle sans serif font, allowing the icons of each wine to stand out and adding to the luxurious vibe.
Designed by: WhatCameNext_
Pahnke GmbH & Co. KG