Godiva Chocolate Redesign

Pearlfisher New York has rebranded and redesigned the core range of chocolate bars for iconic luxury chocolate brand Godiva Chocolatier, creating a design that stands out as the gold standard on shelf.

Godiva is beloved by consumers for their premium yet affordable products and the ‘everyday luxury moments’ they represent. Their offering stands out from the competition, as the brand prides itself on its Belgian heritage and unique, masterful approach to flavor creation.Recognizing the need to elevate the brand in an approachable way, Godiva challenged Pearlfisher to help the brand visually express their point of difference on the crowded confectionary shelf.

To elevate Godiva in a bold and unexpected way, Pearlfisher crafted a new design, which reinforces their unique investment in the mastery of chocolate craftsmanship, creativity and quality, and brought Godiva’s fine ingredients front and center, quite literally. The resulting designcreates a visually arresting, approachable and appetizing brand expression.

Hamish Campbell, Pearlfisher New York Creative Director, comments, “To unite the concepts of ‘premium’ and ‘approachable’, we looked to champion Godiva’s uncompromising use of decadent ingredients. Using elegant lifestyle photography to signal authenticity, quality and taste,the new design showcases exactly what makes the brand so iconic and reinforces Godiva as the choice for an everyday moment of indulgence.

A brand new equity for the icon – a chocolate drizzle that reflects the motion of a chef’s hand – has been developed to translate the brand’s emphasis on gastronomy, while simultaneously attracting consumers with taste appeal.”

When developing the color palette, the team refined the palette – infusing it with a welcoming and warm elegance. Married with bold ingredients, the color palette creates a new design that is simple and impactful, helping consumers navigate the range with ease. The bars areapproachable, yet sophisticated – reinforcing Godiva as the choice for an everyday moment of indulgence.

Agency: PearlfisherClient: Godiva Location: New York