Concept: Abeeja Honey
by Elizabeth Freeman on 01/03/2017 | 2 Minute Read
Honey is what makes the world go round. Great in a cup of tea, a slice of toast or in your morning muesli, Abeeja Honey will never let you down. Designed by Andrés Guerrero, this honey packaging unexpectedly has wings. With the infamous black and yellow as its color scheme, Abeeja takes inspiration from minimalist design with a playful twist. Through a simple diet on the label, the iconic image of a bee is formed.
“Abeeja is the personal project of a small local producer who would love to take their honey as far as possible. Their workers fly to collect pollen from the orange blossom along the length and breadth of the lemon fields of Murcia. With this pollen they elaborate the honey whose flavor has slight nuances of lemon.
The idea behind the packaging, take your product very far, begins with the name of the brand that seeks to break borders by linking the words bee and bee.”
In short, it is an economic solution that takes advantage of the reduced resources of the customer and allows its product to stand above the others. Flying, of course.
Designed by Andrés Guerrero
Pahnke GmbH & Co. KG