Agency the Small Monsters designed the packaging for Naak, which are healthy energy bars created specifically for the needs of endurance athletes.
The design is sleek and bold and stands out among the competition which is fitting, seeing as this isn’t your typical energy bar. The nutritional information that an athlete might be interested in reading is laid out in a clear and concise manner as well.
“Created in 2016 by two nationally-ranked triathletes, the company’s original bars were made and packaged by hand. As interest and notoriety increased, Naak’s founders turned to the Small Monsters to help create a brand and package that would help position the product as more than a standard bar, but rather as a supplement designed to boost an athlete’s performance.”
