DIELINE AWARD WINNERS REVEALED

Naak Energy Bars Will Get You Up and Ready to Go

by Natalie Mouradian on 01/12/2017 | 2 Minute Read

Agency the Small Monsters designed the packaging for Naak, which are healthy energy bars created specifically for the needs of endurance athletes.

The design is sleek and bold and stands out among the competition which is fitting, seeing as this isn't your typical energy bar. The nutritional information that an athlete might be interested in reading is laid out in a clear and concise manner as well.

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"Created in 2016 by two nationally-ranked triathletes, the company's original bars were made and packaged by hand. As interest and notoriety increased, Naak's founders turned to the Small Monsters to help create a brand and package that would help position the product as more than a standard bar, but rather as a supplement designed to boost an athlete's performance."

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Agency: the Small Monsters Client: Naak Inc. Creative director: Sunil Sarwal Project manager: Romain Blasquez Lead designer: Lucile Guarnaccia Printer: Profecta Labels Inc. Manufacturer/Copacker: Nutrifrance Inc.Location: Montreal, Canada

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