DIELINE AWARD WINNERS REVEALED

Superb Herb Redesign

by Elizabeth Freeman on 12/20/2016 | 2 Minute Read

For the gardening fiend who strives to create perfect indoor garden. Designed Dow Design Ltd, this brand has a striking transformation. From bold expressive type to colorful pops of red, Superb Herb defiantly stands out in a crowd. The updated look caters to a younger generation and encourages the act of growing your own food. 

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“It was all in the name for us. As they say, the name really did say it all. But Superb Herb was hiding its name under a bushel. And green on green is no way to command attention for what is a superb product, so they took our sage advice not to be another green washed brand. The results have been nothing short of spectacular. Blossoming across supermarkets like well-watered herbs in a hothouse, the new look Superb Herb has increased distribution for this innovative fifteen year old business. But more importantly, it has made them the natural, everyday addition to everybody's shopping trolley.”

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Creative Director: Donna McCort 

Designer: Brendon O'Dwyer 

Account Manager: Rebecca Hamer 

Designed by Dow Design Ltd

Client: Superb Herb / Brigitte Hannett

Country: New Zealand

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