Can’t stop won’t stop. Every week we bring you The Dieline’s Top 10 packaging projects and articles to inspire and boost creativity, but why stop there? Our 5 Questions With series allows us to sit down with the best of the best here on The Dieline and dig deeper into these fascinating projects, from the design process to the biggest challenges. Today we’re chatting with Ayra Peredo, the Canada-based designer behind the Fiasco Winter 2016 Collection.
1. Walk us through the design process that you went through for this project.
We wanted to create a design that would resonate heavily with our loyal fan base, so we started the process by researching what had done well for our collections in the past. Our seasonal collections are always an exciting release for our fans, so we felt we had a responsibility to create a special design. The design process was definitely a team effort—the marketing team and I sat down, discussed what direction we wanted to go in and brainstormed themes and symbols that we would possibly want to see on our label. We also had to discuss what visual aspects of our brand were integral for brand recognition and needed to be a part of the design. I created three different designs for the labels, each iteration displaying different directions based on our initial concept. I presented this to the marketing team and we picked apart what we liked about each design, deciding which attributes were the most successful, and then I integrated them all into the final design. Of course, with everything we do, we also presented it to the rest of the team to gather feedback and an initial reaction.
