Artisanal Olive Oil with a Handmade Touch
by Natalie Mouradian on 12/26/2016 | 4 Minute Read
Batch is an artisanal olive oil with a unique vibe, designed by Transfomer an agency located in New Zealand.
“Batch is a self-initiated promotional project by Transformer, aiming to encapsulate who we are, as collaborators who excel in our client partnerships. Our relationship with the producers of a small-scale, locally grown olive oil from Mangawhai was the perfect vehicle for this. Olive oil symbolised in so many ways the qualities of partnership; it is a versatile product that enhances whatever it is matched with. The provenance of the oil, as an enterprise created by the community of Tern Point to grow, tend, pick and press the olive oil, brought the concept to full circle.”
The handwritten type on the bottle is the main focal point, and has been crafted in such a way that reflects the handmade quality of the product itself. The darker teal color used is definitely a soothing one, and although not an obvious choice for olive oil in general, still reflects the earthy quality of the product as well.
“We wanted to reflect the natural and crafted aspects of the product – this is olive oil in its purest form, grown in an environment where the elements of sun, land and sea come together. We spent an inking session developing the logo and abstract patterns that represented these elements and would lend an organic, free-form feel to the design. The hand-lettered logo and ink marks were digitised as visual assets that could be applied to each component of the packaging.”
“The product was packaged in a cardboard box, nested in wood shavings to reference the hand-crafted nature of the product. The bottle label was foiled in a champagne gold to offset the primary colour of forest green of the identity. Another essential component to Batch was an accompanying accordion-fold pamphlet that described the origins of the project and product. The finishing touch to Batch was to number and hand-write messages to the recipients directly on the bottle and box label.”
Agency: TransformerCreative Direction: Adrian Neal Art Direction: Jay Yang, Fleur Cerecke Designers: Jay Yang, Fleur Cerecke, Megan Stephens Copy: Jay Yang, Fleur Cerecke Client: Self-initiated Photography: Jay Yang Printer: Studio QLocation: Auckland, New Zealand