Cheers to the Dogfish Head Beer Redesign
by Theresa Christine Johnson on 12/27/2016 | 4 Minute Read
Interact Boulder partnered with Dogfish Head Brewery to give the iconic brand a new look. The brand has an extensive line of brews, so Interact spent over eight months conducting in-depth market strategy and insights, on-premise immersions, concept development, and multiple rounds of revisions of the final artwork. It was quite an immense task, considering this heralded brand has over 30 SKUs, but the redesign situates Dogfish as less cluttered and more cohesive. Illustrations and a unique font really bring the packaging to life, allowing it to stand out in a sea of other beer options.
Designed by: Interact Boulder
Illustrations: John Vogl
Country: United States
City: Boulder, CO