Enjoy Tasty Handmade Treats from The Naked Marshmallow Co
by Theresa Christine Johnson on 12/26/2016 | 3 Minute Read
“Let’s all get Naked!” Don’t worry, The Naked Marshmallow Co requires no birthday suits whatsoever. This delightful line of delicious products includes marshmallows (of course) as well as specialty spirits. Design Happy gave the brand a bold new look that will take anyone back to their days at summer camp.
“The Naked Marshmallow Company have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products. Their branding needed to be equally dynamic and encapsulate their light-hearted take on a campfire classic. Inspired by campfire marshmallow toasting, Design Happy created an iconic crossed sticks marshmallow graphic and amplified Naked's handmade proposition with a simple and understated brand mark. A bespoke pillow box structure with a tent inspired diecut in bright, punchy colours delivered real shelf appeal and standout.”
The Naked Marshmallow Co’s revamped appearance looks incredibly confident, with bright colors and engaging fonts. A teepee plays into the nostalgia factor and also double as the sticks for the marshmallow images. The logo works seamlessly on the spirits as well, providing the perfect cutout to look in and peek at the product.
“After establishing the Naked brand, Design Happy moved on to include their brave new range extension introducing real marshmallow infused gin and vodka to their portfolio. The use of textured kraft paper and the copper type belly band evoked premium credentials whilst the wax sealed cap representing the tasty, gooey marshmallow, added the perfect finishing touch.”
“The campfire camaraderie between Design Happy, the Naked team and print partners Label Apeel ensured creative boundaries were pushed all the way through from concepts to print to achieve superior high-end finishes.”
“The Naked guys have made a real impact on the increasingly competitive start-up food and beverage scene. Listings in Liberty’s, Selfridges, notonthehighstreet.com and a recent recommendation on the Gadget Show has seen a flurry of excitement and more importantly sales.”
Designed by: Design Happy
Creative Partners: Will Jones, Richard Bray, Jon Plumb, Adrian Turnham
Country: United Kingdom
The GRO Agency