Jam and Cream

Panfilov & Yushko CG designed the packaging and branding for Jam and Cream, a small bakery located in the historic center of Stavropol, Russia. This local bakery offers delightful pastries and sweet treats, as well as a cozy atmosphere. The vaulted ceilings and the natural texture of the old building's original brickwork give the interior a feeling of unique warmth, a feeling that they wanted to reflect within the branding. 

“The graphic solution of the bakery is very simple and elegant, with the most striking element of the design being the usage of bright yellow color, which is token for the Stavropol region and is strongly associated with baking.”

“The logo is an image of two birds cooing on a tree branch. This image embodies the bakery itself - a place where the customers can enjoy themselves while having a cup of coffee, a croissant, and a chat with friends.”

Agency: Panfilov & Yushko CGArt Director: Dmitry Panfilov Designers: Anastasia Savenko, Ivan Orekhovskiy Prototyping and prepress: Kuharev Maxim, Oksana Panfilova Control prepress: Vikhlyantsev Maxim Photographer: Andrey Fomenko Assistent photographer: Oksana Panfilova Retouching: Pechersky Denis Printing: Vasiliy GennadievichLocation: Russia