This line of beer from Whitetooth Brewing Company will make you want to grab your camping gear and plan a weekend trip to the nearest national park. Canadian agency Hired Guns Creative associated outdoor activities for each of these flavorful brews and gave them a clever name to match.
“For Whitetooth Brewing, named after the local historic ski resort in Golden, BC, we decided to create a logo inspired by outdoor adventure gear and Swiss Style design. The brandmark, composed with the monogram ‘W’ as part of an abstract set of teeth, also yields an iconic ‘black diamond’ in its negative space.”
“Referencing classic National Parks posters and outdoor adventure photography, we developed a hybrid label system with a minimum of design container elements, relying on the strength of the illustration style and composition for high brand recognition amongst individual labels, each designed to flavour.”
