Featured image for Seleta Jams

Seleta Jams

by Elizabeth Freeman on 12/07/2016 | 2 Minute Read

Nothing beats a slice of toast with layer of freshly made preserves. Designed by Fabula Branding, Seleta’s famous jams are packaged in the best way possible. With colorful packaging that bursts off supermarket shelves, this brand is definitely one to look out for. Vivid green aluminum lids top glass jars wrapped with paper labels. A macro image, created with watercolor of the fruit flavor, makes up the background behind playful type with rounded edges. A faded leaf pattern gives the lid extra attention and helps tie the whole design together. 

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“Fabula Branding company created jam branding and design for Slutsk Sugar Factory. 

The product is a natural jam made with berries, sugar, citric acid and without any preservatives or additives. The jam comes in a variety of flavors - black currants, cranberries, cherries, strawberries, raspberries and blueberries. 

The basis for the design concept is the author's watercolor illustration of berries that look very appetizing and appear to be painted with fresh juice. The image of the berry is specifically enlarged to emphasize natural qualities of the jam."

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Designed by Fabula Branding

Country: Belarus