Today we dive into the design of the Netherlands, in our Dutch Design Series we will featuring until our upcoming, The Dieline Conference. Today we are featuring Design Agency, Anthem and featuring the brand, Unox.
Tell us about your agency?
Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is an SGK Group company and SGK is a division of Matthews International Corporation (NASDAQ GSM: MATW).
How did all start?
Clarence W. Schawk founded the business in 1953 from the basement of his aunt’s home on the northwest side of Chicago. He was newly married, and with his tour of duty as a U.S. Marine in the Pacific Theater and a few years’ experience in the industry making printing plates behind him, he realized, as many entrepreneurs do, that he could make a better product. He invested the $500 he and wife Marilyn received as wedding gifts in himself and the American Dream.
The business began to grow, and through the years the name Schawk became synonymous with superior quality and outstanding customer service. Like many entrepreneurs, Mr. Schawk was passionate about the business and setting new standards in the industry for both the products he produced and the people he employed.
