Featured image for Doctor D’s Probiotic Drinks

Doctor D’s Probiotic Drinks

by Theresa Christine Johnson on 12/06/2016 | 3 Minute Read

Doctor D’s makes probiotic drinks look good. INTERACT Boulder revamped this line of sparkling probiotic beverages to give it a high shelf appeal. Doctor D’s face is immediately recognizable, and its trendy appearance will have everyone ditching their sodas and juices for this vastly healthier option.

“The Doctor is in! Doctor D that is. This sparkling probiotic beverage is packed with live probiotics along with lactobacillus, digestive enzymes, and amino acids to support digestive health in a crisp, refreshing way. Doctor D’s partnered with fellow Colorado-based studio, INTERACT Boulder, to breathe new life into their brand and packaging. The objective was simple: increase visual impact in a chaotic kombucha/probiotic category, increase memorability and simplify the experience.”

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"So what exactly is Doctor D’s? It’s not kombucha, but rather, delicious water kefir! This healthy beverage is made by introducing a kefir culture of bacteria and yeasts into a solution of reverse-osmosis water and organic evaporated cane juice. The “good” bacteria and yeasts present in the kefir culture metabolize the sugar, transforming it into an array of beneficial acids and microorganisms, B Vitamins and food enzymes that aid in digestion. The process of making water kefir with raw, organic sugar and fruit juices results in delightfully sweet flavor profiles, as opposed to the well-known tanginess of kombucha."

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"The brand refresh utilizes the iconic Doctor D character to create a bold supergraphic that is easily recognizable. A simple illustration style and color palette allows consumers to quickly digest information and identify exactly what they are getting. The use of a clear label relays the transparency of the brand and their simple ingredients, while the brown bottle is unique to the category, standing out among competitors"

Before the redesign, the label for Doctor D’s seemed unfocused and it lacked a certain spark. When it comes to healthy, probiotic drinks, the market is constantly growing, so INTERACT updated the look for a modern consumer base. Doctor D’s floating head on the label almost makes it seem like a tonic you might get from an old-timey roadside stand. His hat and mustache add to this vibe, while the bright colors help to distinguish the flavors. The traditional amber bottles let the consumer feel like they’re just drinking any ordinary, delicious beverage without having it scream “health drink.”

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Designed by: INTERACT Boulder

Country: United States