Concepts We Wish Were Real

by Natalie Mouradian on 12/02/2016 | 13 Minute Read

It's Friday, which means you survived another week! Reward yourself by checking out our favorite conceptual projects for the week and give yourself a pat on the back. You deserve it! 


PEARL

Concept

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Identity and packaging created for a conceptual dental hygiene brand. Pearl uses all natural ingredients such as activated charcoal and baking soda, while at the same time positioning itself as a trustworthy and luxurious high-end brand.

Designer: Amanda Mohlin Stuart3D Modeling/Rendering: Sean Stuart                                                                                                                                                                                       Location: New York

 


MEMB PROTOTYPE

Student

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This “collection in a box” is the first prototype of the new museum model that I developed for my master thesis. The aim is to radically change the traditional museum concept and create a closer relationship between the public and the collection: the visitor can explore an online archive of the institution, assemble a group of objects and receive the real selected items in a box at home. Through this process the visitor can become a curator and truly understand the meaning of a museum collection. 

The cardboard box is inspired by the common packs used for shipping while the external label shows information about the destination and the content. Inside the box, the bigger objects are placed in plastic foam protection (in a modular shape so they're easy to assemble with different sized items) while photos and documents are displayed in plastic envelopes. Each protection has a label to identify the object (for the visitor) and, on the other side, shows more specific information for archiving by the museum personnel. The box also contains a personalized guide on how to use the box: instructions on how to handle the objects, a list of the items in the box (with a map of their position), and instructions for returning with a label to place on the pack. 

Designer: Lucia PellegriniSchool: Politecnico di MilanoCourse: Master ThesisTutor: Francesco E. GuidaLocation: Italy

 


ACV

Concept

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Identity and packaging created for a conceptual health drink. Apple Cider Vinegar has a myriad of health benefits and yet very few have capitalized on it in the form of a ready-to-drink beverage. Expressive colors and graphic elements are combined with simple typography and clear messaging, creating a product the customer will both notice, trust, and enjoy.

Designer: Amanda Mohlin Stuart3D Modeling/Rendering: Sean Stuart                                                                                                                                                                                     Location: New York

 


CRESCENDO. DE/RE CONSTRUCTABLE GIFTING.

Concept

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As this year’s holiday season begins, packaging designer Katie Wylie re-imagines an old standby: the gift tower. Her conceptual solution, named Crescendo, radically contemporizes the structure and branding of what this major American industry traditionally offers. 

Unlike conventional gift towers that rely on stepped-box construction strategies, the streamlined Crescendo form relies on a series of interlocking structures that reduce packaging waste. 

But waste reduction is not the only benefit of Crescendo’s form. After finishing the contents of the boxes, the interlocking structure allows end users to reconstruct packaging materials into modern art sculptures, without scissors or adhesives. This one-of-a-kind after market value transforms Crescendo from a gift into a dynamic, creative experience. 

Crescendo’s look and feel conceptually connects to its structural solution. The Mondrian-esque mark abstractly alludes to the interlocking nature of the boxes while the logotype continues the theme with letters that overlap. The outer packaging includes modern diecuts that show off an internal gradient. The diecuts – one for each season of the year – assist end users in differentiating the sets. 

To learn more about this project, please watch Katie Wylie’s presentation video here.

Packaging Design & Copywriting: Katie WylieLocation: New York, USA 


LUC & LOUNA

Concept

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Identity and packaging created for a conceptual luxury chocolate brand Luc & Louna. A selection of bars were developed and designed to showcase the different flavors, each with a minimal approach leaving the chocolate in focus.

Designer: Amanda Mohlin StuartLocation: New York

 


KRÄM

Concept

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Identity and packaging created for conceptual skin care line. The word Kräm translates to Cream in Swedish, which is as simple and straight forward as the branding itself. The line takes a no-fuss approach to skin care with only three products focusing on two common skin problems.

Designer: Amanda Mohlin StuartLocation: New York

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