Estate Coffee Co.

by Theresa Christine Johnson on 12/07/2016 | 2 Minute Read

A classy morning cup of joe. ByJoao developed the packaging and identity for Estate Coffee Co., giving it an upscale vibe that coffee lovers will truly appreciate.

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“Packaging design for Estate Coffee Co, an up-and-coming brick and mortar craft coffee roaster and espresso bar in San Antonio, TX, USA. The minimalistic design and the color scheme used on this project gives the product a unique, upmarket feel.”

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With craft coffee shops popping up everywhere, Estate Coffee Co. needed to stand out. ByJoao went for a minimal approach that feels confident and mature, appealing to coffee addicts who have high requirements for their favorite drink. Coffee bags feature a modern sans serif font, striking silver and blue, and a resealable top to keep things fresh. Industrial accents of wood and metal give the brand a robust, strong vibe, speaking to the flavor of Estate Coffee Co.’s drinks.

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Designed by: ByJoao

Head Designer: João Victor Prado

Country: United States

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