Vega Bryggeri Brewery

Vega Bryggeri’s labels don’t just sell the beer—they tell a story. Designed by DQ - Depero Quadrigea, the concept sets the scene for four flavorful craft beers including an IPA, lager, amber ale, and a porter.

Each label has an intricately designed illustration with a color palette that helps to set each one apart. The sea is a recurring theme, with mighty ships, the ocean, bridges, and seagulls appearing on every one. Using various colors and shading techniques, the labels look like they’ve been pulled right out of a graphic novel. The scene not only sets the mood as hearty, flavorful beers, but also catches the attention of consumers in a market with many options.

Designed by: DQ - Depero Quadrigea

Photographer: Daniel Grizelj

Country: Sweden

City: Gothenburg