Vega Bryggeri’s labels don’t just sell the beer—they tell a story. Designed by DQ – Depero Quadrigea, the concept sets the scene for four flavorful craft beers including an IPA, lager, amber ale, and a porter.
Each label has an intricately designed illustration with a color palette that helps to set each one apart. The sea is a recurring theme, with mighty ships, the ocean, bridges, and seagulls appearing on every one. Using various colors and shading techniques, the labels look like they’ve been pulled right out of a graphic novel. The scene not only sets the mood as hearty, flavorful beers, but also catches the attention of consumers in a market with many options.
Designed by: DQ – Depero Quadrigea
