Brown Sugar Nut
by Elizabeth Freeman on 11/14/2016 | 4 Minute Read
Peanuts, cashews, and almonds never tasted so good. Glazed in rich brown sugar, these little morsels are to die for! Packaged in easy portable containers, Zhuang Tao wanted to give life to the underrated food. Inspired by the infamous Roy Lichtenstein, stackable plastic bottles are wrapped in comic book-style illustrations that scream, “Eat Me!”.
The copy and brand name is condensed to the base of the packaging, structuring the design so it's not only pleasing to the eye but turns attention to the magical product itself represented through artistic expression.
“ ‘Brown sugar nut’ is a leisure food (snack) series, including four different tastes. Brown sugar and nut, two commonly used food materials in the market, are combined creatively and hugged each other tightly with different brittleness, various “rhythm sensation” and rich tastes. Peanut packed with sugar coating is sold in snack food market in China, but combing several nuts with brown sugar is rare. We viewed similar snack packages, which mainly are PE bags. Different leisure foods hang on the shelves with bright colors so that it is hard to distinguish them clearly.”
“Finally, we decided to use PET bottle to show the difference, which solves getting damp and frangibility and obtains uniqueness when exhibiting in the shelves. Depression in bottle bottom matches well to size of the bottle cover so that the products can be stacked, achieving larger exhibition surface. Rate between diameter and height of the bottle is regulated for many times so that it looks handy and full. In addition, its round radian is welcomed by majority of female customers and optimizes customer’s feeling when enjoying, carrying and storing it.”
“When designing the pattern, I reminds of the work of Roy Lichtenstein, I can feel vigorous emotion from the work, which is hot and humorous. Roy Lichtenstein once said that “I am trying to utilize a cheesy theme and then reconstruct its form so that it can be immortal...”. In some sense, this thought matches to this product. Thus, we refer painting style of pop art to draw a pack of nut patterns in the package to express rich tastes, colorful and happy consumption experience of the product.”
Just taste and enjoy!
Designed by Zhuang Tao
Dieline Media & PRINT Magazine