by Theresa Christine Johnson on 11/28/2016 | 2 Minute Read

Toste wanted to expand their offerings to include a spelt bread, a whole food that’s excellent for those who have a sensitivity to wheat. Lithuanian agency étiquette developed the packaging for SPELTA, aiming to highlight the extraordinary benefits to this delicious bread.

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SPELTA has so much life—the variety of fonts and graphics truly energize it and make it stand out from more traditional or typical bread options. The colors feel a little old-fashioned, appealing to those who want wholesome, good-for-you ingredients in their bread. On the end of the bread bag the brand name wraps around proudly, making SPELTA more noticeable and giving it a nice finishing touch.

Editorial photograph

Designed by: étiquette

Art direction: Valerija Žilėnienė

Designer: Gintarė Ribikauskaitė

Product Shoot: Benas Navanglauskas, Andrius Penkauskas

Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė

Client: Vilniaus duona

Country: Lithuania

City: Vilnius

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