SPELTA Bread

by Theresa Christine Johnson on 11/28/2016 | 2 Minute Read

Toste wanted to expand their offerings to include a spelt bread, a whole food that’s excellent for those who have a sensitivity to wheat. Lithuanian agency étiquette developed the packaging for SPELTA, aiming to highlight the extraordinary benefits to this delicious bread.

Editorial photograph Editorial photograph Editorial photograph

SPELTA has so much life—the variety of fonts and graphics truly energize it and make it stand out from more traditional or typical bread options. The colors feel a little old-fashioned, appealing to those who want wholesome, good-for-you ingredients in their bread. On the end of the bread bag the brand name wraps around proudly, making SPELTA more noticeable and giving it a nice finishing touch.

Editorial photograph

Designed by: étiquette

Art direction: Valerija Žilėnienė

Designer: Gintarė Ribikauskaitė

Product Shoot: Benas Navanglauskas, Andrius Penkauskas

Photography Styling: Gintarė Ribikauskaitė, Valerija Žilėnienė

Client: Vilniaus duona

Country: Lithuania

City: Vilnius

Continue reading

You may also like