Mr. Paw

by Elizabeth Freeman on 11/29/2016 | 2 Minute Read

With pet product packaging steering in a bold and colorful direction, Mildred & Duck decided to take a daring chance on the classic black and white color scheme. As a way to represent the brand’s purity and all-natural ingredients in every product made, the design is kept simple with every ingredient listed on the front and back. Transparency is extremely important for this Melbourne-based grooming brand with a brand identity that mixes bold typography with softened round edges combined with playful brand imagery to complete the visual experience of the online retail store. 

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Designed by Mildred & Duck

Country: Australia

City: Melbourne

Styling: Nat Turnbull

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