Featured image for Bread'n'Roll


by Natalie Mouradian on 11/28/2016 | 2 Minute Read

PRIM PRIM studio in Lithuania takes a playful and bold approach in their design of Bread'n'Roll, an everyday breadstick snack. 

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"The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time."

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"Each package represents a different comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingredient which contrasts with substantially reduced small humans - the situation actors." 

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"The illustration style is naive and resembles doodles. Each package has a different colour that best represents the flavour and main ingredients. This creates a warm and cozy impression, while also maintaining a feeling of dynamism, freedom and youthfulness."

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Designed By: PRIM PRIM studio

Client: Birž? duona

Art director: Migl? Vasiliauskait? 

Designer: Kristina Liaudanskait?