Featured image for Van Gogh Vodka

Van Gogh Vodka

by Theresa Christine Johnson on 11/17/2016 | 3 Minute Read

Spring Design Partners developed the new design for Van Gogh Vodka that focuses on mastering the art of distilling vodka.

“Since 2000, we’ve been perfecting The Art of Vodka through unrelenting passion and a bold commitment to creating nothing but the finest premium vodka. Just as Van Gogh inspired the world with his art, we strive to create a vodka that inspires others to craft delicious cocktail creations.”

“As we continue to craft our original and flavored vodka, we’ve introduced a new bottle as sophisticated and vibrant as the vodka it contains. Our new, eye-catching packaging features a standout design reminiscent of Van Gogh’s greatest masterpieces.”


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Ron Wong, Executive Creative Director for Spring Design Partners mentioned, "The Van Gogh Vodka brand represents the spirit of Expressionism and was founded on the principles of originality and individual pioneering spirit. In the redesign, we strive to present the brand through this filter. It is a simple yet bold visual strategy that creates a dynamic gallery of flavors that projects today's desire for a unique and memorable experience."


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Each bottle of Van Gogh Vodka is a piece of art, with wonderfully shaded illustrations on the front. The illustrations are done in the same style as Van Gogh’s iconic Starry Night painting, and they can be seen through the letters of the brand name. Written in a contemporary sans serif font, it gives the bottles a sense of confidence and superiority over other vodka options.


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Norman Bonchick, Chairman & CEO of 375 Park Avenue Spirits, importer of Van Gogh Vodka stated, "We have clear objectives with this packaging update. They are: Capture the millennial market and contemporize the brand for today's consumer who is focused on authenticity and experience, while ensuring the outside design of the bottle lives up to the quality of liquid on the inside."

“While we’ve launched an incredible new design, we stay true to the premium vodka people have come to love and expect from Van Gogh Vodka. Each drop of our original and 15 flavored vodkas continues to be carefully handcrafted in small batches by our master distiller, Tom Voss, using a unique six-week, double-infused distillation process. We’re excited to start this new chapter in the life of our brand, and we can’t wait to take our fellow artists along for the ride as we continue to inspire them to #GoghCreate.”

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Designed by: Spring Design Partners

Country: United States

City: New York, NY