Cutting inches off of your hair is always a fun experience until you realize it will take years before it will grow out. Yes Brasil Hair Extension, designed by Franklin Zampani, Bruno Lodovichi, nad Agência BUD, lets you skip the waiting and style your hair with gorgeous, luscious locks.
“The project Yes Brasil Hair Extension was developed and thought about the premium hair factor. The design stands out for its strong and striking lines making clear the modern appeal of the product, its strong and contrasting colors, and its sophisticated packaging, convey a clean concept, characteristics predominant in this project.”
The packaging features a sensual, full-haired model on the front, looking directly at you. It creates an emotional connection and allows the consumer to put themselves in that position—having wavy, long hair. Keeping the image black and white helps anyone with any hair color further relate to it. A modern, white text pops against the matte black background, giving it a bit of a mysterious, sexy vibe, while the splash of yellow helps it to stand out on the shelf. The small crown icon helps those using Yes Brasil Hair Extension to feel beautiful and pampered like royalty.
Designed by: Franklin Zampani, Bruno Lodovichi, Agência BUD
Photography: Flávio Gomes
Country: Brazil
City: Sao Paulo
