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&SOAP House Care

by Theresa Christine Johnson on 11/16/2016 | 5 Minute Read

Get your home sparkling clean with &SOAP. Don’t be fooled—this isn’t another line of body care products; instead, it’s house care that looks just as beautiful as your house. Designed by monogoto.inc, it’s a line of cleansers that will make you happy to do some housecleaning.

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“Despite the word ‘soap’ in the brand name, it is not for the skin or hair, but is a detergent for daily items such as tableware or garments. We are challenging the contradiction that house-cleaning tools are not designed clean, by giving them elaborated contemporary design enough to display them in urban sophisticated lifestyle.”

“As a first product line within &SOAP, we will release ‘STEP BY STEP’ in this October. STEP BY STEP, dividing total cleaning process into three steps, provides the right cleaning method that enables us to clean our house and household items more thoroughly, filled with a sense of accomplishment.”

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&SOAP takes a crisp, minimal approach with color blocks of black, white, and splashes of cerulean. A delicate serif font gives it a sophisticated look that sets it apart from other house cleaners on the market. Large numbers on the packaging identify each cleaner without a lot of extra, cluttered text.

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“In addition, our identity is in a combination of Japan and Portland. &SOAP is based on the collaboration of a Portland-based creative agency and a Japanese traditional small manufacturing company, supplying genuine detergent for household items made of organic soap. This manufacturing company has nearly a century of history, and is known as one of the very few authentic manufacturers that have a very unique caldron production system. Their technology enables our product to realize intense effectiveness as a detergent, though almost all of it is made from 100% organic soap. And their belief and passion in the possibility of soap has produced &SOAP.”

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Designed by: monogoto.inc

Deisigner : Ippei Iwahara

Client: kimura soap

Country: United States

City: Portland, OR

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