DIELINE AWARD WINNERS REVEALED

Kit Kat Nestle Break Edition

by Theresa Christine Johnson on 11/14/2016 | 2 Minute Read

Take a break. LATTE Co™ developed special edition Valentine’s Day packaging for Kit Kat to celebrate music and, of course, love.

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The main image features two people facing each other (one upside down), and connected by a set of headphones. It reminds consumers of sweet days spent next to someone you love, sharing your favorite songs from your iPod. Although hearts do pop up in the art, it’s not overrun with them, and you might only see notice a few if you’re truly looking for them. The Philadelphia “LOVE” statue also makes an appearance, giving the packaging a lively collage feel. The special packaging includes a metal tin, making it a sweet gift to give to one that you love.

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Designed by: LATTE Co™

Illustration: Nacho Huizar

Client: Nestle

Photography: LATTE Co™

Country: Mexico

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