Kit Kat Nestle Break Edition

Published

November 14, 2016

Filed under

Take a break. LATTE Co™ developed special edition Valentine’s Day packaging for Kit Kat to celebrate music and, of course, love.

The main image features two people facing each other (one upside down), and connected by a set of headphones. It reminds consumers of sweet days spent next to someone you love, sharing your favorite songs from your iPod. Although hearts do pop up in the art, it’s not overrun with them, and you might only see notice a few if you’re truly looking for them. The Philadelphia “LOVE” statue also makes an appearance, giving the packaging a lively collage feel. The special packaging includes a metal tin, making it a sweet gift to give to one that you love.

Illustration: Nacho Huizar

Client: Nestle

Photography: LATTE Co™

Country: Mexico

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.