L'Herbier de France Tea
by Theresa Christine Johnson on 11/02/2016 | 4 Minute Read
Enjoy a refined tea time with L'Herbier de France. Mr Cup Studio redesigned the brand, making each one a standout tea while also keeping the look consistent.
“Arcadie is the French leader for organic spices and plants. Their mix of plants for herbal teas, sold under the “L’Herbier de France” brand, needed to be redefined. After designing the identity, the mission was the do the packaging: bright colors, collection touch, the illustration of the plants, all these elements helped boost the sales of the products. Then I redesign the tea boxes.”
Each tea has a number, giving it a high-end and sophisticated appearance. Vibrant hues indicate that the flavors are intense and soothing, making tea time memorable and fun. The boxes feature incredibly detailed illustrations in the background of some of the spices and leaves, emphasizing the amazing ingredients that go into the blends. A serif font feels traditional and gives L'Herbier de France an even more classic vibe.
Designed by: Mr Cup Studio
Art Direction: Fabien Barral