Ööloom Sleeping Mask Redesign

by Elizabeth Freeman on 10/10/2016 | 2 Minute Read

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Have a guaranteed good night's sleep with Ööloom Sleeping Masks. Packaged by Age McCann, this new redesign is too cute for words. With detailed illustrations found on every inch of the packaging, the cardboard display gives the consumer a variety of animal faces to choose from. Whether you are a unicorn, panda, or fox-lover, you can rest assured that Ööloom has a face blanket for you. 

The redesign of Ööloom Sleeping mask packages was a particularly difficult one. We had a lot of problems to solve. The task was to design a package that could fit in a variety of sleeping masks, with different animal shapes. The package had to be highly visible in stores and grant people quick and easy access to the product. It had to be durable so the product wouldn't be damaged when shipped via post.

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It had to be big enough so we could tell the brand's story and small enough the packages could be easily stored. And all these problems had to be solved with a reasonably small budget. The solution is ingenious and simple! We used cardboard to create sleeves and rubber string on the sleeping mask itself is used to fix the product to the package. We covered the sleeves with crazy dream-like illustrations and had enough space to spare to tell the story of our brand! The package is raw like a nap that's been cut short by that pesky old foe – morning. And the illustration that covers is a bit silly, like all dreams worth sharing.

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Art Director: Johan Kallas

Illustrator: Karmen Heinmaa

Copywriter: Mihkel Virkus

Account Manager: Jan Plaan

Designed by Age McCann

Client: Ööloom Sleeping Products

Country: Estonia

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