Brewfist is one of the fastest growing Italian breweries, making contemporary craft beer styles international. In only five years they’ve more than tripled their production, expanded the brewery and invested in new innovative equipment. One driver of their success is the quality and variety of their beers. Started off with four recipes, today Brewfist offers more than 30 products: from all-year-round beers to seasonal, special and collaboration brews. As it often happens, commercial growth can lead to losing sight of the brand strategy. ByVolume was tasked to restructure Brewfist portfolio and revamp its packaging without losing brand recognition.
“We recognized that in order to maximise the brand’s potential and compete in the increasingly crowded beer market,Brewfist needed to clarify its proposition and reinvigorate its positioning in a way that was relevant and compelling for craft beer consumers. ‘More beer more people’ was the ethos that drove the brewery from its beginning and informed our design process.”
“Based on product characteristics and positioning in the market, we first structured their portfolio in three distinct lines: core, collaborations, barrels. We then defined each product strategy and with that in mind we set clear design principles and objectives to guide the redesign of each product line.”
