Concept: Juliett's Ice Cream

Ice cream by the bay. Angela Paguirigan has developed this concept for Juliett’s Ice Cream, the homemade ice cream shop in New Jersey. Using a strong typographic approach for visuals and a scalable labeling system, the packaging highlights its unique flavors and made-from-scratch goodness.

Sunny hues and a mix of script and sans serif fonts makes Juliett’s Ice Cream feel like the local shop that it is. Icons of ice cream cones and small graphic details like lines pull the appearance together and make it playful. Important information appears on the front for those who want to indulge in their sweets smartly, such as that it’s gluten free, and a cow silhouette boasts that it’s made from grass-fed cow’s milk.

Designed by: Angela Paguirigan

Country: Phillipines