Welcome to the magical world of SPECIAL.T. Each individual type of tea has a one-of-a-kind personality, while every single one is cohesive and clearly keeps the brand looking consistent. B&B studio developed the new look for this premium tea capsule brand from Nestlé, creating distinct, striking images that tell consumers more about each tea. Each variety features a different animal, which not only reflects the taste of the tea but gives consumers unique personalities to choose as their favorites.
“Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also tasked with creating a new look for the brand’s capsules and the machine packaging, to deliver SPECIAL.T tea expertise direct to the consumer with just the touch of a button.”
“Taking the cues from the expansive magical world created to support the brand online and on advertising channels, the capsule packs each feature a distillation of the individual tea’s assets to express the flavour, provenance or benefit of each drink. The range is now cohesive and easy to navigate, yet each tea has its own distinct and bold personality.”
