Dúzsi Tamás Merlot Rosé
by Theresa Christine Johnson on 10/25/2016 | 3 Minute Read
Rosé all day. Koroknai Kira and Hidvégi Anna designed the packaging for Dúzsi Tamás Merlot Rosé, not shying away from the signature color the wine is known for.
“Packaging design for 2015 Merlot Rosé from the Dúzsi Winery in Szekszárd, Hungary. Dúzsi Tamás’s winery is one of the leaders of the gradually developing family wineries of wine region Szekszárd. The largest part of the winery’s turnover comes from selling their rosé wines. For the packaging our goal was to pick a modest and feminine colour that is in harmony with the colour of the wine. During our visit at the winery we learned that hand manufacture is a very important part of the winemaking process, so we choose ‘hand harvesting’ as a main graphic element for the design and created the little hand symbol with the dot. We wanted to keep everything very simple, hence the minimal typography in a circle shape. We also designed a little booklet which can be used for different marketing purposes and also, it gives a little more information about the wine for the customers.”
Dúzsi Tamás Merlot Rosé embraces the dainty, delicate flavors in the wine and translates that into its packaging. The look is light and simple yet incredibly confident and bold. A dot pattern on the label and on the wrapping around the bottle looks classic, and the minimal text and other graphics allows the smaller elements to truly make an impact. The font is traditional, however against a light pink background it’s given new life.
Designed by: Koroknai Kira, Hidvégi Anna
Client: Dúzsi Tamás Winery
Graphic Design: Kira Koroknai, Anna Hidvégi
Photography: Dávid Kovács, Kevin Harald Campean
Retouching: Kira Koroknai