Vallegre Wines

by Theresa Christine Johnson on 10/24/2016 | 2 Minute Read

Vallegre is a line of wines for every taste and preference that comes from Portugal. Opal Publicidade developed labels for the range of outstanding vino.

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“The Vallegre asked us to create the labels for the full range of DOC Douro wines Vallegre, Old Vines, Reservations, and crops. We developed a line of labels that had ‘Vale Alegre’ as a starting point. And so we have reached a composition of ‘V's,’ which, in contrast to the neutral backgrounds, represent the Douro valley with the sensuality and elegance of a neckline, distinguishing the brand from others. With the design, we also preserved the profile of each wine through different colors schemes, while maintaining the identity of the range.”

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Although they have a wide variety of wines, Vallegre’s options all look cohesive. Using V imagery and creating a pattern from it acts as the spine of the design, allowing different colors and finishes to speak to the unique tasting notes. The colors on the label have a bit of a sheen, giving it a premium feel.

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Designer: João Alçada

Creative Director: Pedro Sanches

Printer: Vox

Designed by Opal Publicidade

Client: Vallegre

Country: Portugal

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