by Theresa Christine Johnson on 10/20/2016 | 2 Minute Read
To be healthy and fit, you must eat like a Greek! G Design Studio designed the branding, packaging, and typography for Kourellas Dairy, a line of Greek yogurts and cheeses.
“We redesigned all the packaging for the Kourellas family dairy’s extensive range of products. The rebrand had to capture the company’s core values: high quality ingredients, traditional production methods, and respect for nature and people. With disarming directness, the producer engages in a dialogue with the consumer to convey the pure quality of the products. We used a fresh colour palette and simple illustrations that could have been done by anyone to express the Kourellas dairy’s competitive advantages.”
The handwritten font style and illustrations let the consumer know the amount of care that goes into creating every Kourellas Dairy product. It makes them feel closer to the farm where everything is sourced, in turn building up their trust in the brand. Each yogurt uses its own selection of colors which indicate the tasty flavors, and the heart of the brand relies on blues, greens, and a crisp white—colors one might see standing on the Greek seaside. The look is bright and energetic, giving Kourellas Dairy a dynamic personality.
Designed by G Design Studio