Founded in 2010 by three friends, Scott Fiesinger, Matt Levey and Tom Donigan looking to escape corporate life, Field Trip is a protein-packed, portable and healthy snack, perfect for fueling any adventure.
Six years ago Field Trip Jerky emerged in a sleepy category with a mission to deliver a healthier, all natural jerky. Compared to the sea of overly dark and glossy plastic packages lining grocery and c-store shelves, and a segment largely viewed as a junk food, Field Trip was the outlier–packaged in natural brown kraft paper and 3 color print, combining clean ingredients, and strong nutrition. Bootstrapped with just $11,250 – and with no design or marketing dollars to spend, fortunately for us, we did have was a great tasting product and a fast growing consumer-base conscious about what they were putting in their bodies.
“For some time, our design was unique and stood apart from competitors in the set, becoming “the look” of the natural jerky category. We were even the first to introduce a convenient side open pouch design to jerky allowing easier access to the product inside. But as new brands entered the market, it immediately became obvious to us that our look and feel was no longer- our look and feel, but rather much more ubiquitous.”
