by Theresa Christine Johnson on 10/24/2016 | 2 Minute Read
Cheers to four generations of winemaking. Gogu Winery is a family winery that takes pride in making impeccable wines each with unique tasting notes. 43'oz developed the trademark and label design for their series, which includes a sauvignon blanc, merlot, and rose merlot.
“43’oz design studio proudly presents a new product on a market, the range of selected varietal wines ‘Gogu Winery.’ It is a niche product for a specific target audience: people who know a lot about good wine, who choose it not by chance, and to whom the name of a winemaker on the label will guarantee the quality of its product. And here's why. The history of wine-making company ‘Gogu Winery’ is rooted in past 4 generations in a family Gogu. The company's founder—Ilie Gogu is hereditary winemaker, who realized the dream of his forefathers.”
“The brand ‘Gogu Winery’ is based on a powerful image—the roots that take its rise from the monogram of Gogu family name and symbolize the authenticity, heritage and connection between generations on the one hand, and a huge, long-term experience in grape growing and constant development on the other. Branched roots have become a key element in the design of the label that will certainly outstand it on a shelf, and provide instant recognition among consumers and connoisseurs of wines with a rich history.”
The majority of the label is taken up by the tree roots image and the brand name below it, creating solid consistency throughout their line of wines. It also expresses a certain pride and emphasizes their long history as successful winemakers. A gold foil band at the bottom of the label adds a bit of sophistication.
Creative Director: Alex Kodimsky
Designer: Alex Kodimsky
Designed by 43'oz
Client: Gogu Winery (Moldova)
The GRO Agency