Gogu Winery

by Theresa Christine Johnson on 10/24/2016 | 2 Minute Read

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Cheers to four generations of winemaking. Gogu Winery is a family winery that takes pride in making impeccable wines each with unique tasting notes. 43'oz developed the trademark and label design for their series, which includes a sauvignon blanc, merlot, and rose merlot.

“43’oz design studio proudly presents a new product on a market, the range of selected varietal wines ‘Gogu Winery.’ It is a niche product for a specific target audience: people who know a lot about good wine, who choose it not by chance, and to whom the name of a winemaker on the label will guarantee the quality of its product. And here's why. The history of wine-making company ‘Gogu Winery’ is rooted in past 4 generations in a family Gogu. The company's founder—Ilie Gogu is hereditary winemaker, who realized the dream of his forefathers.”

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“The brand ‘Gogu Winery’ is based on a powerful image—the roots that take its rise from the monogram of Gogu family name and symbolize the authenticity, heritage and connection between generations on the one hand, and a huge, long-term experience in grape growing and constant development on the other. Branched roots have become a key element in the design of the label that will certainly outstand it on a shelf, and provide instant recognition among consumers and connoisseurs of wines with a rich history.”

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The majority of the label is taken up by the tree roots image and the brand name below it, creating solid consistency throughout their line of wines. It also expresses a certain pride and emphasizes their long history as successful winemakers. A gold foil band at the bottom of the label adds a bit of sophistication.

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Creative Director: Alex Kodimsky

Designer: Alex Kodimsky

Designed by 43'oz


Client: Gogu Winery (Moldova)

Country: Moldova

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