Vigilant Gin is made from some of the finest handpicked berries, refreshing citrus, and hints of herbs. Studio 32 North has worked to revitalize the venerable old brand Joseph A. Magnus & Co., and this was the second spirit to get its new look.

“While the Magnus company made gin in the early 20th century, very little is known about the historical design. With that in mind, Studio 32 North decided to take cues from the design of the bourbon packaging, most notably the fluted neck and base, and incorporated that into an elegantly tall gin bottle with a short neck and strong, flared lip at the top. The gin’s name, ingredients and taste description were all incorporated into one seamless design that was screen printed over the tall bottle.”

This London-styled dry gin has an older, Prohibition era look to it. The bottle features a combination of different fonts, from an elegant script to fat letters with drop shadows, as well as a combination of details, borders, and other illustrations to emphasize its high quality. The unique ingredients, including thyme, bergamot orange, marionberry, and more, and these are placed on the front label subtly. A wooden cap adds even more class, with a dark finish that helps to solidify its distinguished appearance.

 

Designed by Studio 32 North

Client: Jos. A. Magnus & Co.

Country: United States

City: Charleston

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