L’EAUNDRY – Fragrance Laundry Detergent

by Elizabeth Freeman on 10/13/2016 | 2 Minute Read

Editorial photograph

How to upgrade the ordinary into something special. KOREFE designed the packaging for L’EAUNDRY, a luxury washing detergent. Made in collaboration with top perfumers, all of the products within the L’EAUNDRY range have fantastic scents. “Scents seduce. Scents conceal. Scents influence moods and set memories free. We wear them to become who we are or who we want to be. Scents enhance our everyday life, from our skin to our clothes to our home.”

Editorial photograph

As the hero of the brand is the scent, the whole packaging is an homage to the art of perfumery: from the square bottle to the detailing on the cap, the overall look & feel resembles a bottle of perfume and sits above the ordinary codes for the category. The graphics complement the form and the result is a premium and luxurious packaging for those who cherish the magic of scent.

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Photography by Katharina Ullrich for Allezhopp

Product Design & Concept: Christian Doering

Designed by KOREFE. Kolle Rebbe Form und Entwicklung

Client: L’EAUNDRY

Country: Germany

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