L’EAUNDRY – Fragrance Laundry Detergent
by Elizabeth Freeman on 10/13/2016 | 2 Minute Read
How to upgrade the ordinary into something special. KOREFE designed the packaging for L’EAUNDRY, a luxury washing detergent. Made in collaboration with top perfumers, all of the products within the L’EAUNDRY range have fantastic scents. “Scents seduce. Scents conceal. Scents influence moods and set memories free. We wear them to become who we are or who we want to be. Scents enhance our everyday life, from our skin to our clothes to our home.”
As the hero of the brand is the scent, the whole packaging is an homage to the art of perfumery: from the square bottle to the detailing on the cap, the overall look & feel resembles a bottle of perfume and sits above the ordinary codes for the category. The graphics complement the form and the result is a premium and luxurious packaging for those who cherish the magic of scent.
Photography by Katharina Ullrich for Allezhopp
Product Design & Concept: Christian Doering
Designed by KOREFE. Kolle Rebbe Form und Entwicklung