by Elizabeth Freeman on 01/13/2016 | 3 Minute Read
The packaging for specialty and limited edition releases of Absolut products never ceases to impress – the bottles act as a perfect canvas that can morph and blend perfectly with its latest offering. Absolut Botanik is another prime example of this. Immediately recognizable under the brand name, and yet it seems like an entirely new product that we’ve never seen before. This drink, designed by Boldinc, is Absolut’s single sourced vodka with muddled Scandinavian berries with “a twist of Swedish quirk.”
The stylized drawings feel like they’ve come straight from an artist’s notebook after spending days observing the wild. Splashes of watercolor paint breathe life into the black and white label which feels appropriately frosty and chilled. Absolut Botanik appeals to those looking for a more flavorful cocktail experience with the pure ingredients that many consumers seek.
Designed by Boldinc